Encyclopedia of major marketing campaigns

Encyclopedia of major marketing campaigns
By:"Thomas Riggs"
Published on 2006-12 by

E-book Library:"Business & Economics"

There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the 'Encyclopedia of Major Marketing Campaigns' looks at 500 major marketing and advertising campaigns of the 20th centu

This Book was ranked 25 by Google Books for keyword vespa piaggio.

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